Franchise websites differ from traditional business websites in several ways. While most business websites for franchises aim to develop a brand, promote products or services, and give helpful information, franchise websites have unique features that distinguish them. One of the most significant advantages of joining a franchise is the possibility of being a part of a well-known brand. The firm’s website should have a strong brand presence and attract customers well.
According to studies, serious franchise prospects spend significant time studying your business online before contacting the sales staff. Your franchise opportunity website is one of the essential components in attracting franchisee prospects. Your material should explain how your franchise differs from the numerous other options available. It should also convey a picture of what the company is all about to attract the best prospects. Locations pages, sometimes known as “franchisee micro websites,” are an excellent approach to drive search engine traffic from local customers and interact with franchisees’ ideal clients.
What Is Needed
Aside from the necessities like a location search tool and basic information like addresses, company hours, and contact information, providing information about the owners, special events, neighborhood activities, and unique services gives a more personal touch. A local social media plan combined with the corporate social media campaign is also beneficial for growing the franchisee’s local following. With this in place, a live social feed with local posts for each area may be presented. Another advantage of having many local sites is that they have the potential to rank well in search engine results for local queries.
Examples of Incorporations that can be used to Drive Traffic To The Website
A webinar is one approach to give prospects a more personalized “tour” of your franchise opportunity. Someone still exploring prospects is more likely to sign up for a webinar rather than contact you directly. A webinar allows your team to offer a polished presentation to several prospects simultaneously and answer any questions via a Q&A session at the conclusion. In addition, you will have the opportunity to gather contact information from webinar registrants for follow-up. A lead capture tool, such as a “more information” web form that collects your prospect’s contact information and sends follow-up emails and invitations to contact your sales department, can also be beneficial.